ipsy is the world's largest online beauty community and makeup subscription delivery service company. The STW(skip the waitlist) flow is an extremely important growth feature for ipsy. It drives a significant amount of new subscriptions on a monthly basis, and it also helps the company grow their social following, as well as that of the stylists. This design is for mobile website.
The current flow is very task-oriented and doesn't include a strong ipsy value proposition to drive customers to complete the flow, or to share ipsy with their friends. It's not clear why customers should skip the waitlist, follow ipsy in social channels, or share ipsy with their friends. How to make the flow be more of a win-win for ipsy and our customers is the biggest challenge.
This is an individual project, and the design time is 1 week.