A travel planning website that use itineraries created by real people to help users to plan their vacations easily in one place.It can suggest a detailed day-by-day plan of attractions based on your personal preferences which is completely customizable.
Planning a trip often involves time-consuming research consulting multiple websites, guidebooks and friends. The biggest challenge is to simplify the complex process but still offer a lot of powerful customizations.
I worked the end-to-end process from user interview and personas through to information architecture and interface design. Within the project, I also created a complete clickable prototype for user testing to iterate quickly on ideas and assumptions.
The purpose of this usability testing is to determine whether the trip planner website fulfills its intended users’ requirements, to evaluate if it is intuitive enough for people to easily create travel itinerary. During the test, trip planner users should be able to accomplish three main goals.
• Find where to start to plan a trip to a specific destination.
• Edit cities to visit and days to spend in each city.
• Generate a detailed itinerary.
Create a complete clickable prototype to test multiple workflows with 5 users.
• Most users take a while to find the “ suggest a plan” button.
• Users feel confused about the recommended plan and want to know why trip planner suggests this plan.
• Users didn’t realize that they could edit the recommended plan later.
• Users prefer to use the “drag and drop” method to edit the itinerary like change cities’ order.
• Users feel confused about the route optimizer button, and suggest to change it to “the shortest route”.
• Users want to see multiple travel options between cities.
• Users want to learn more detailed information about the place of interests.
• Most users scroll down to see the itinerary in later days.
• Most users cannot figure out how to go back to “cities & dates”.
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